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Who we are


Destination Florence Convention & Visitors Bureau is the official partner of the Municipality of Florence operating since 1995 as destination promoter of the city with the aim to increase quantity, quality and scientific importance of events, conferences and international weddings to be held in the city.


The numerous partnerships and relationships with hotels, conference facilities, local organizers, venues and event suppliers allow DFCVB to provide the best rates for all venues and services, unique contracting facilitations with a vast array of cost and time-effective solutions.


DFCVB is supported by nearly 300 Partners which are highly specialized and qualified local touristic and congresses operators such as the congress centre Firenze Fiera Congress and Exhibition Centre, many hotels, Professional Congress Organizers (PCO), Destination Management Companies (DMC), venues and services for events, tour operators and caterings.


 The activity of promotion of DFCVB is heading for

MICE, destination weddings and leisure markets.



The aim of the MICE division, called Firenze Convention Bureau, is to increase quantity, quality and scientific importance of events, conferences to be held in the city.

We offer expert services to corporate, association and independent meeting planners in order to support them in the site selection process as well as in planning and producing successful meetings, incentives, conventions, exhibitions and events. We can provide a wide range of information about the city, including: accommodation and transportation facilities, lists of local suppliers such as Professional Congress Organizers (PCO), Destination Management Companies (DMC), hotels and party service suppliers such as AV, interpretation services, sightseeing companies, unique venues and tourist resources, stand contractors.
Firenze Convention Bureau manages more the 300 corporate event requests that we receive every year. The aim of this division is to find and suggest the best services and rates thanks to the support of our partners.



The recognition of DFCVB as the official partner of the Municipality of Florence created the opportunity to open a new branch of activity dedicated to the leisure tourism, an increasing segment which generates a strong economic impact on the city and its operators.

This project, named Destination Florence, has been developed thanks to the partnership with the Municipality of Florence and it is entirely dedicated to destination governance and touristic flows.
Although, Destination Florence provides the promotion of the city of Florence as destination for quality leisure tourism, besides the selling of tourist services.
The project consists also in the realization of an important and strategic website specifically designed for the promotion and commercialization of the city of Florence: www.destinationflorence.com


Discover more!



Tuscany for Weddings is the division dedicated to destination weddings, developed with Toscana Promozione Turistica: a unique opportunity for all who wish to organize a destination wedding in Florence or in Tuscany. We can provide the best suppliers, the best rates, venues and any service you need for a wedding or vows renewal in Florence.
Tuscany for weddings division created www.tuscanyforweddings.com, a unique website that presents the entire selection of venues and services that we offer for any kind of wedding.
In 2016 Florence hosted the 3rd edition of the annual Destination wedding Planners Congress (DWP Congress), the only business focused event that welcomes the 150 top wedding planners of the world coming from over 50 countries.


A team of professionals at your disposal

Italo Amedeo Romano


Italo Amedeo Romano
+39 055 29881



Carlotta Ferrari
+39 055 29881



Gianna Francini

+39 055 2988138



Giovanni Pancani

+39 055 2988138



Eleonora Odorino
Office Coordinator & Membership

+39 055 2988131



Ilenia Pasi
Sales and International Events 

+39 055 2988135



Teresa Santoro
Communication Manager

+39 055 2988136



Lavinia Minotti
Communication office Assistant

+39 055 2988130



Marta Pieralli
Congress and Business Developer Manager

+39 055 2988133



Serena Signorini
Operation Executive

+39 055 055298811



Elisabetta Licitra 
Operation Assistant

+39 055 2988143



Erika Valente
Junior Operation Assistant

+39 055 29881



Marta Galletti
Digital Project Leader

+39 055 29881



Lorenza Massaini

+39 055 2988169



Filippo Bisa

+39 055 2988171



Federica Prayer
Marketing and Communication Manager

+39 055 2988132



Chiara Gheri
Division Manager

+39 055 2988134




Why chose Florence Convention and Visitors Bureau?


With the istitutional support of the Tuscan Regional government, Florence municipality and Florence Chamber of Commerce, FCVB is the only organisation of its kind: a tightly-knit highly professional network able to connect local and central governmental offices and administration, private firms and cultural institutions.

FCVB is a committed, time-effective friend for any event planner which is able to propose countless facilities and venues for all requirements. We daily endeavor to facilitate all aspects of event and conference organisation, and make the planning and management of any kind of event simpler, faster and seamless. And, at FCVB, we reply to all queries within 24 hours!

As a completely nonprofit consortium operating as destination promoter for Florence, FCVB aims exclusively to increasing quantity, quality and scientific importance of events and conferences held in the city. We do not wish to profit, thus our services are completely free of charge.

Our numerous partnerships and premium relationships with hotels, conference facilities, local professional organisers, locations and event suppliers, allow us to provide the most efficient and incisive action. FCVB only is capable of sourcing the best existing rates for all venues and any kind of service, and provides unique contracting facilitations, providing event planners with a vast array of cost and time-effective solutions.

FCVB offers a series of diverse, extremely useful, services. Clients may count on us for strategic, highly-skilled, event planning assistance as well as support in arranging professional press coverage. And we supply truly valuable benefits reserved to delegates, from tourist information and conference Apps, to a congress card which enables event attendees, and their travel companions, to enjoy Florence’s mesmerizing art, delectable cuisine, transport and innumerable other amenities, at discounted rates.

Finally, well, we have been working hard and it shows! With 600.000 delegates and visitors to the Congress&Exhibition Centre and major world conferences confirmed for the next years, as well as a striking increase of the private companies that have decided to sustain us, FCVB today can boast exceptional, unrivalled credentials.



Contact directly our Team or fill the form below to send a message


Privacy information

Pursuant to art, 13 of Legislative Decree dated 30 June 2003 [Code on the Protection of Personal Details), we hereby inform you that the details provided by you will be processed for the following purposes:

a) sending tourism related material
b) notifying you of events and activities
c} Insertion in our database/mailing list
d) promotional activities.

Your details:

a) will be processed in computerised/paper form
b) will be processed for licit purposes and In a correct manner
c) will be collected and registered for specific, explicit and legitimate purposes, and used in other processing operations in methods not incompatible with these purposes
d) will be accurate and. if necessary, updated
e) will be pertinent, complete and not excessive as regards the purposes for which they are collected and subsequently processed
f) will be preserved in a form which enables the identification of the interested party for a time period not in excess of that required for the purposes for which they are collected or subsequently processed.

At any time, you may exercise your rights towards the owner of the processing system, pursuant to art, 7 of Legislative Decree 196/2003, and in particular you may request at any time the confirmation of the existence or not of personal details concerning you and ask that they be immediately deleted, contacting the person responsible for processing directly.
Firenze Convention and Visitors Bureau - 8 Madonna degli Aldobrandini Square, 50123 Florence - Italy is the owner of the processing system.
The Director of the Firenze Convention and Visitors Bureau - 8 Madonna degli Aldobrandini Square, 50123 Florence - Italy is responsible for processing.
In order to provide the services requested by you, or provided to you, we must acquire or have already acquired personal details concerning you. We would therefore ask you to give your consentfor the processing of the details strictly necessary for the aforementioned services.
Your details will not be communicated or transferred to others.